MACY ORTNER

Macy is a senior in the Design and Visual Communications Program at the University of Wisconsin-Milwaukee. She is enthusiastic about typography, branding, and illustration. Beyond graphic design, other mediums she enjoys are collaging, painting, and printmaking.

What if Statement

What if we could control our sleep?

Project Description

Two-thirds of adults throughout all developed nations fail to obtain the recommended eight hours of nightly sleep. I wanted to create a way that we would be able to control the way we sleep. Everyone has a unique circadian rhythm that changes throughout the course of the day. Sync In is a brand that allows the user to control their rhythm and sync into their sleep. Sync In is a patch that uses biochemical ink to tattoo your skin. From a device on their phone they are able to manage their sleep and the ink would affect your body directly. Sleep is more important than we think, affecting you physically and psychologically.

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